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01
BITCOIN MEDIA & EVENTS
Product Marketing · Strategic Positioning · Executive Collaboration (Worked alongside CMO)
COMPANY MISSION
BTC Inc is the parent company of Bitcoin Magazine and The Bitcoin Conference, accelerating global Bitcoin adoption through media and events. It bridges culture, capital, and infrastructure to advance the Bitcoin ecosystem.
PROJECT LED BY ME
Sat alongside the CMO to shape BTC Inc strategy from Bitcoin Conference 2024 through 2025. Contributed to product marketing direction, brand positioning, and narrative development leading into the launch of Nakamoto.
KPI/OUTCOME
Educated and aligned ~10-person marketing team on full customer lifecycle framework, introducing lifecycle-based product thinking across conference, media, and brand assets. Identified cross-product growth opportunities and narrative gaps, improving strategic cohesion and positioning ahead of the Nakamoto launch. Delivered 45% YoY user growth across US & LATAM markets Increased event site conversions +60% through UX & landing optimization Secured $1.5M in sponsorships
Back to Projects
01
BITCOIN MEDIA & Events
Product Marketing · Strategic Positioning · Executive Collaboration (Worked alongside CMO)
COMPANY MISSION
BTC Inc is the parent company of Bitcoin Magazine and The Bitcoin Conference, accelerating global Bitcoin adoption through media and events. It bridges culture, capital, and infrastructure to advance the Bitcoin ecosystem.
PROJECT LED BY ME
Sat alongside the CMO to shape BTC Inc strategy from Bitcoin Conference 2024 through 2025. Contributed to product marketing direction, brand positioning, and narrative development leading into the launch of Nakamoto.
KPI/OUTCOME
Educated and aligned ~10-person marketing team on full customer lifecycle framework, introducing lifecycle-based product thinking across conference, media, and brand assets. Identified cross-product growth opportunities and narrative gaps, improving strategic cohesion and positioning ahead of the Nakamoto launch. Delivered 45% YoY user growth across US & LATAM markets Increased event site conversions +60% through UX & landing optimization Secured $1.5M in sponsorships